Jewels

Rochet is the world specialist of men’s jewels and watches in alternative materials. Starting in 2000 with the first bracelets, pendants, cuff links and keys holders in steel, Rochet paved the way for men’s jewellery. Committed to innovation, always looking for new and technological materials, Rochet gained a great know-how in shaping metal: tungsten, ceramic, carbon, magnesium. Now the brand is continuously launching new products and relies on its R&D department to find out products that will fit men wishes. Rochet pays great attention to design.


Every single product is thought, drawn and designed to meet men needs. Models are divided into 3 lines: Elegance for modern dandies, Fashion and performance for sportsmen at heart.

In 2010, ZRC revives its watch tradition and comes with a new watches collection under the Rochet signature.

In September 2011 Rochet will celebrate its 10th birthday by launching a new limited edition, motors sport inspired, that will mix stainless steel, ceramic and titan. To discover soon.