/ Sales actions

Christmas 2012

For Christmas, Rochet will create a buzz. Communication tolls & gift boxes will be soon delivered to jewellery stores.

Rochet is going to be twice as attentive towards men. Lucky men will get a coloured boxer short for free for any purchase of a Rochet jewel.

Let’s discover our new autumn/winter collection

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A touch of freshness & dynamism for Rochet in 2012

2012 will definitely be a fresh & dynamic year for Rochet. The firms asked its communication agency to work on a powerful concept, full of humour & pep. The 1st semester communication sets the tone with a funny & offbeat French pun (“Mâle Chanceux”) that capitalizes on the main target: MEN.

This same concept will be customized for Valentine ’s Day (“Mâle Aimé”) & father’s day (“Mâle Heureux”). Let’s soon discover this punchy communication on your jewellery shop.

2012 General communication

Valentine’s day sales action

Father’s day sales action


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Father day : Rochet helps jewellers to boost their sales.

Father day’s campaign has been launched! Jewellers’ windows are now decorated with Rochet stickers.

For father day, jewellers who have placed their trust into Rochet will get free window stickers and decoration. Both nice and attractive, this is a good way to increase turnover and to gain new customers.