Rochet Watches in Japan
Rochet has recently started to distribute its watches collections in Japan through its subsidiary ZRC Japan (June 2011). The launch has been supported by an effective and aggressive press campaign. 30 stores have been opened in one month. Rochet Watches makes a good start in Japanese distribution. The brand relies on very strong models 100% motor sport oriented like the Ignition chronograph watch (eyes like speedometer, see-through hands, tachymeter, specific crown…).
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100% Rochet : Opening of the 1st Rochet Store
The first « Rochet Store » has been opened in May 2011 in Annecy. The watches, jewels and accessories collections are available. This point of sale is a good way for the brand to confirm its good positioning and to offer its customer a unique and single place to find Rochet products lines. As the first launch is a success, some other Rochet Store will soon be opened in France.
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